Based in Southern California, CRU Real Estate Group is a full-service group of Real Estate related companies, with an emphasis on Commercial and Residential Brokerage, Property Management, Investments, Lending and Construction. With a senior management group comprised of professionals with over 80 years of combined experience in the Commercial and Residential markets, CRU is able to leverage the synergies between its companies to provide quality services and opportunities to its clients, investors and team members.
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CRU Management Team

Anil R. Patel, Principal  arpatel@crureg.com

DRE #CA01195849 

Anil Patel

As one of the founding principals of CRU Real Estate Group, Anil Patel brings in 20 years of real estate ownership, management and investment experience to the company.

With an emphasis in the hospitality sector, Anil has been involved in the ownership, operations, management and/or renovation of over 20 hotel properties in 7 states.  Totaling over 2300 units and $100 million in transactions, Anils ownership interests over the years have included various Marriott, Hilton, Radisson, Best Western, La Quinta, Wyndham and Choice hotel brands.

Anil Patel is a founding principal of Silver Creek Hospitality, a hotel & real estate investment, development and management firm focused on the North American lodging and hospitality sector. Anil was also a partner, until 2004, in the Amin Group, which is a series of family related hospitality operations that seek ownership, management, and development opportunities.  

After earning his MBA with an emphasis in Finance and Entrepreneurship and his Masters in Computer Science from the University of Southern California, Anil founded a real estate consulting firm specializing in financing, development and loan processing for the hotel industry. 

Through the years he was the President of another real estate specific consulting and investment firm with an emphasis on the acquisition and financing of residential properties for its clients. Given his passion for new business ventures, Anil also co-founded a garment manufacturing company specializing in private clothing label sourcing to U.S. companies with factories in India, Kenya, Peru, Mexico, United Arab Emirates and Singapore.

In addition to his Masters degree, Anil earned his Bachelor of Arts in Economics-Business and his Bachelor of Science in Computer Science & Engineering from the University of California, Los Angeles.

A native of California, he has been actively involved in the Asian American Hotel Owners Association (AAHOA) for the past 14 years. As the fastest-growing hospitality organization in the United States, AAHOA has grown from 100 to over 10,000 members since 1989.  Its membership owns over 50% of the hotel rooms in the country.

Chirag Patel, Principal  crpatel@crureg.com

DRE #CA01464540 

Chirag Patel

Chirag Patel has over 15 years experience as an owner, operator and manager of businesses in the hotel/motel and retail industries, and over seven years experience in the residential real estate profession as a licensed Realtor®.

His success in the hotel industry during economically challenging times is particularly noteworthy given his record of increasing sales/revenues by 20% over the past three years as a result of utilizing effective marketing techniques to generate new business accounts. His strength also lies in his ability to assess his clients needs and goals and effectively communicate how they can be achieved.

Chirags entrepreneurial background includes current ownership of two successful hotels, a sports bar and the establishment of a start-up juice bar business that was sold as a profitable venture just three years after it was launched.

His extensive real estate background is inclusive of the mortgage arm of the business. Prior to that, he worked in both Technology and Marketing for two large corporations where he was lauded for sales and growth achievements.

Chirag obtained his Bachelor of Arts degree in Communications with an emphasis in Advertising from California State University, Fullerton. 

Ketan Mali, Principal ketan.mali@crureg.com

DRE #CA01849370 | NMLS # 885719

Ketan MaliKetan has always been heavily involved in all aspects of real estate. He has flipped dozens of homes with a perfect record of success and also ran a real estate finance company for five years before taking the next step to quickly becoming one of the top agents in the business. With his well-rounded experience in all areas of the industry, Ketan prides himself on being a one-stop-shop for buyers and sellers. Mali has combined his dedication and experience to making a giant footprint in the Orange County Real Estate market. Ketan's ability to listen and understand his client's needs has allowed him to continuously achieve his client's goals and expectations. His personable and professional character allows him to build and maintain solid relationships, which is why his business has predominantly grown from referrals and repeat clients.

Despite Ketan's busy schedule, he still finds time to give back to his community. Mali is very passionate about volunteering his time and money to support numerous charities and causes. Ketan enjoys spending his free time with his two rescued dogs, Buddy and Jordan. He also enjoys playing basketball, golfing, jet skiing and enjoying the California sun.

Ketan was born and raised in Southern California. He is a California State University Fullerton alumnus and received his degree in Business Administration with a concentration in Real Estate and Finance. He was also one of the Founding members of The CSUF Real Estate & Entrepreneur Alumni Chapter. In the field of real estate, mixing business with pleasure is just good business. More often than not many clients become valued friends. His understanding of the complex and ever changing Southern California real estate market is one of the many reasons he has established such a rarefied client list. 

Steve Senft, Principal  steve@crureg.com

DRE #CA01708317 

Steve Senft

Steven L. Senft is Principal of CRU Real Estate Advisors – Hotels, and is based in Costa Mesa, CA. Mr. Senft has over 15 years experience in hotel ownership and operations, retail ownership, sourcing equity, financing, acquisition and disposition of hotel real estate transactions and advisory work valued at over $2 billion and a entrepreneur. Steven has worked with all major hotel franchises including; Starwood Hotels and Resorts, Hilton Hotels & Resorts, Marriott Hotel & Resorts, Hyatt Hotel & Resorts, Intercontinental Hotel Group, Choice Hotels, Wyndham Hotel & Resorts, Best Western as well as several boutique Hotel Companies. Steven manages the day-to-day operations of the Commercial Real Estate division of CRU. In addition, Steven is a Principal of CRU Property Management, CRU Investments and CRU Construction. 

Prior to joining CRU, Steven was Senior Managing Director of Passport Advisory Group, Inc. where he was in charge of all hotel brokers and ran the day-to-day operations of the hotel brokerage company. Concurrently, Mr. Senft was founder of Suite 10 Hotel Group, where he played a key role of sourcing and managing asset purchase and sale transactions, raising equity, advisory services and overseeing the firms growth. Prior to this, Steven was Vice President of Capital Markets at Ethika Investments in Los Angeles, where he built and maintained global investor relationships, provided investors access to a diversified portfolio of hospitality and office commercial real estate assets in while sourcing domestic and international equity with pension funds, family offices and High-Net Worth individuals globally. Prior to joining Ethika Investments, Steven was a Senior Broker at HREC Investment Advisors in Los Angeles, representing sellers and buyers of hotel assets primarily in the Pacific states. At HREC, Steven held integral roles at every stage of the disposition marketing process, including property valuations, marketing, strategy, investor outreach, buyer selection, due diligence, and closings. And prior to HREC, Steven was President of 1st Link Financial where he performed real estate financial analysis to create investor wealth in both commercial and residential realty. As an entrepreneur, he co-founded, developed and successfully sold the Island Shades, Inc. retail operation with over 20 stores nationwide. Steven began his career with Hyatt Hotels and Hilton Hotels where he has over five years combined hotel sales operation experience.

Steven proudly earned his Bachelor of Science in Hospitality Management from the Collins College of Hospitality Management and holds a Master of Business Administration both from California State Polytechnic University, Pomona. He also earned his Certification in Real Estate, Development and Hotel Investment from the Cornell University School of Hotel Administration. He is a member of various professional and community organizations, including being the founding President of the Collins Hospitality Society, the alumni chapter of The Collins College of Hospitality Management at Cal Poly Pomona and as an honorary Board of Advisor member of The Collins College of Hospitality Management at Cal Poly Pomona. Steven is a licensed Real Estate Salesperson in the state of California.

Dan Murphy, Sr. Director, Recruiting dan.murphy@crureg.com 

Dan MurphyDan Murphy brings over 20 years experience in the corporate outplacement and executive search industries. His experience includes working for Merrill Lynch, Nabisco Brands and Hershey Foods.

Dan's entrepreneurial background includes ownership and management of a successful corporate outplacement  and executive search firm. 

He has coordinated successful job placement campaigns for executives,managers and professionals in a variety of industries including companies in the real estate industry such as the Irvine Company, Grub and Ellis and Coldwell Banker. 

Dan received the Bachelor of Science Degree in Business Administration from Clark University, Worcester, Mass. He completed Advanced Studies at Harvard University, Cambridge, Mass. 

Jason Templer, Director of Operations jason.templer@crumgmt.com

Jason Templer brings more than 10 years of hospitality experience to the CRU Management Team.  Beginning his career in food and beverage, Jason held numerous titles working in bars and restaurants in upstate New York.  Prior to relocating to Southern  California in 2004, Jason completed his Bachelor of Science in Hotel, Restaurant, and Tourism Management graduating from the State University of New York at Plattsburgh where he was also a 4 year letterman on the Plattsburgh State Men’s Lacrosse Team.  Following this accomplishment Jason immediately moved on to hotel management, diversifying his experience and entering San Diego’s hotel industry.  Excelling in his new field, he took the reins, using his competitive spirit and leadership skills to quickly advance to the position of General Manager.  Overseeing branded properties from Intercontinental Hotels Group and Best Western International, Jason underwent extensive training which included the successful completion of General Manager Training for both full service and limited service hotels.  Over the course of his career Jason has paid close attention to his continued development and is also a very strong advocate of employee training and growth.  

Specializing in the improvement of underperforming hotel properties Jason’s most recent accomplishments include adding more than $300,000.00 in top line revenue to the Holiday Inn Express, Mission Bay within 1 year.  By implementing market appropriate revenue strategies and strict expense guidelines Jason has seen positive growth in revenue at all of his hotels without sacrificing flow to the bottom line.  In addition to revenue maximization Jason’s duties have also included sales force management, human resources, marketing, and accounting.  He has also excelled in business plan development and has been able to incorporate his knowledge of social media using websites such as Facebook and twitter to improve online visibility and help generate additional revenue. 

Starting with CRU in 2013 Jason will oversee CRU’s expanding portfolio of hotels nationwide.  He will work hand in hand with CRU’s executive team using his background in revenue management, guest services, and strategic planning to drive revenues and enhance all aspects of hotel operations.  

During his free time, Jason enjoys a variety of activities varying from attending sports events and traveling to training in Shotokan Karate where he recently advanced to the level of 3rd Kyu or Brown Belt through the International Japanese Karate Association.

Jason Hurtado, Corporate Food & Beverage Manager jason.hurtado@crumgmt.com

CRU Real Estate Group, LLC, a full-service real estate company based in Costa Mesa, CA is pleased to announce that seasoned food & beverage management professional, Jason Hurtado, has joined and been appointed as the Corporate Food & Beverage Manager of CRU Property Management, Inc. (“CRU”) a wholly owned subsidiary of CRU Real Estate Group, LLC.

Jason Hurtado has over 13 years of food and beverage management with expertise in food, beverage and banquet services. Jason has been involved in Food and Beverage management his entire career and prior to joining CRU he was the General Manager of Hanger 24 Craft brewery. At this position Mr. Hurtado was instrumental in building guest rapport along with retooling all the staff training and implementing new retail merchandise. Mr. Hurtado was integral of the planning and executing the 5th Anniversary of Hangar 24 Craft Brewery Air Show Event that brought in over 17,000 new and returning guests to Redlands, California. Prior to that, Jason served in multiple management positions, with significant time spent working with Yard House Restaurants in 3 prominent southern California locations. Managing this visible and successful brand of restaurants, Jason became adept in the over $10 million in annual sales market.

Mr. Hurtado holds a Culinary Arts degree from Le Cordon Bleu and earned his Bachelor of Business Administration from the University of North Carolina. Jason also is Cicerone certified. Mr. Hurtado will be working closely with CRU Property Management’s Principal, Steven Senft, to manage all daily food and beverage operations for the companies’ nationwide hotel portfolio. 

Mohsen (Mike) Rashidi, Sr. Director, Construction mike.rashidi@cruregconstruction.com

CA Contractor's License #586836 (B1 License)

Mohsen (Mike) Rashidi

Since 1985, Mike Rashidi has worked in the Construction & Development industry having participated in the planning, budgeting, scheduling and execution of various construction projects with responsibilities inclusive of the hiring of project architects, contractors/sub-contractor and site managers. 

Through the years, he has done feasibility studies, remodeling and ground up development of residential and retail projects throughout California, Texas and six other states, and has extensive experience in Project Management, Maintenance Engineering and all aspects of Facilities Maintenance, which includes oversight of 79 properties in Southern California.

In addition to having an instrumental role in the implementation of a mechanical maintenance program for rooms and commercial space at three different Hilton Hotels, Mike also conducted Hilton standards training programs and completed other notable projects for La Quinta, Holiday Inn, and Radisson Hotels.

A licensed Contractor and member of the American Home Builders Association and Habitat for Humanity, Mikes invaluable experience, knowledge and hands-on expertise is further enhanced by his studies in Construction Estimating and Planning at Pierce College in Los Angeles, Construction Management and California State University, Long Beach, Commercial Codes and Laws at La Verne University and Team Building and Supervision at Carrier Trak. He is also a certified WVOC Photo Voltaic installer and is also a member of the Pasadena College North American Board of Certified Energy Practitioners (NABCEP) organization.

Deepesh Patel, Controller deepesh.patel@crumgmt.com

Deepesh Patel serves as our Controller.  He is a licensed California Real Estate Agent, and holds a Bachelor’s Degree in Business Administration from Temple University in Philadelphia, Pennsylvania.

His experience includes over 20 years of exposure in the financial realm, including investment banking, brokerage, and foreign exchange consulting, working for companies such as Gene Morgan Financial, Dean Witter (Morgan Stanley) and Ruesch International, now a Travelex Company.

Deepesh’s real estate background includes over 10 years of commercial and residential property management as well as operations and accounting services, with emphasis on development, refurbishments and marketing.  In addition to managing mixed use complexes, his experiences include capital improvement planning, project financing, construction management and other asset management activities.

 In his spare time, Deepesh enjoys spending time with his family, listening to music and watching sports of all kinds.  He has also served as Treasurer and Vice President of a non-profit youth baseball organization for over 600 families in his community. He resides in the westside of Los Angeles with his wife and 2 children.

Keshav Agrawal, Operations Supervisor keshav.agrawal@crumgmt.com

Keshav Agrawal serves as Operations Supervisor of CRU Property Management.  Keshav brings relevant industry experience in real estate, operations, property management and entrepreneurship.   During this role, he developed his rehabilitation, renovation experience and leasing skills as he oversaw the survey and acquisition of condominiums, multi-family units, and single-family residences In the Orange County region. Keshav also brings government consulting experience having served as a Strategic Intelligence Analyst at SM&A, researching and presenting government procurement opportunities and evaluating client growth potential.

 

At CRU, Keshav focuses on managing vendor relations and he also oversees a variety of operations in accounting, marketing, insurance, and technology.

 

Keshav earned his Bachelor of Administration in Business Administration with a specialization in accounting from University of California Irvine. 

Natasha Trigeros, Corporate Marketing Manager natasha.trigeros@crurealestate.com

Natasha Trigeros is the Corporate Marketing Manager for CRU Real Estate Group. Natasha works closely with the management team assisting with all aspects of marketing and design, including menu and flyer design, business cards, website development and social media.

Natasha began her career working for a women’s boutique as a sales associate and moved her way up to store manager in just a few short years. Amongst her various roles as store manager, Natasha was responsible for handling all of the company’s marketing. Through social media, email blasts and promotions, Natasha created and implemented marketing strategies that increased sales and foot traffic for the boutique. 

Natasha received her Bachelor's Degree in Communications from California State University Fullerton with a concentration in Visual Communications. 

Elaine Vigil, Corporate Sales & Event Coordinator elaine@crureg.com

CRU Real Estate Group is pleased to welcome the newest member to our Corporate Operations team, Elaine Vigil as the Corporate Sales & Event Coordinator.  Elaine comes from a multi-disciplinary professional background, which makes her perfectly suited for this wide-reaching role.  Elaine works closely on a daily basis with the director of each of our companies to ensure deadlines are met and operations run smoothly.  She has been instrumental in the early formation of several entrepreneurial ventures, from construction to pet products.  She has over 10 years’ experience in client/customer service, administration and sales.  Elaine is especially passionate about charitable causes and works regularly with Fellowship Builders in San Juan Capistrano and You Are Special Community Outreach and Food Pantry in Orange.  Elaine is currently working to obtain her California Real Estate Agent’s License. 


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Last updated on April 17th, 2014 at 8:06am PDT