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CRU Management Team
Anil R. Patel, Principal email@example.com
As one of the founding principals of CRU Real Estate Group, Anil Patel brings in 20 years of real estate ownership, management and investment experience to the company.
With an emphasis in the hospitality sector, Anil has been involved in the ownership, operations, management and/or renovation of over 20 hotel properties in 7 states. Totaling over 2300 units and $100 million in transactions, Anils ownership interests over the years have included various Marriott, Hilton, Radisson, Best Western, La Quinta, Wyndham and Choice hotel brands.
Anil Patel is a founding principal of Silver Creek Hospitality, a hotel & real estate investment, development and management firm focused on the North American lodging and hospitality sector. Anil was also a partner, until 2004, in the Amin Group, which is a series of family related hospitality operations that seek ownership, management, and development opportunities.
After earning his MBA with an emphasis in Finance and Entrepreneurship and his Masters in Computer Science from the University of Southern California, Anil founded a real estate consulting firm specializing in financing, development and loan processing for the hotel industry.
Through the years he was the President of another real estate specific consulting and investment firm with an emphasis on the acquisition and financing of residential properties for its clients. Given his passion for new business ventures, Anil also co-founded a garment manufacturing company specializing in private clothing label sourcing to U.S. companies with factories in India, Kenya, Peru, Mexico, United Arab Emirates and Singapore.
In addition to his Masters degree, Anil earned his Bachelor of Arts in Economics-Business and his Bachelor of Science in Computer Science & Engineering from the University of California, Los Angeles.
A native of California, he has been actively involved in the Asian American Hotel Owners Association (AAHOA) for the past 14 years. As the fastest-growing hospitality organization in the United States, AAHOA has grown from 100 to over 10,000 members since 1989. Its membership owns over 50% of the hotel rooms in the country.
Chirag Patel, Principal firstname.lastname@example.org
Chirag Patel has over 15 years experience as an owner, operator and manager of businesses in the hotel/motel and retail industries, and over seven years experience in the residential real estate profession as a licensed Realtor®.
His success in the hotel industry during economically challenging times is particularly noteworthy given his record of increasing sales/revenues by 20% over the past three years as a result of utilizing effective marketing techniques to generate new business accounts. His strength also lies in his ability to assess his clients needs and goals and effectively communicate how they can be achieved.
Chirags entrepreneurial background includes current ownership of two successful hotels, a sports bar and the establishment of a start-up juice bar business that was sold as a profitable venture just three years after it was launched.
His extensive real estate background is inclusive of the mortgage arm of the business. Prior to that, he worked in both Technology and Marketing for two large corporations where he was lauded for sales and growth achievements.
Chirag obtained his Bachelor of Arts degree in Communications with an emphasis in Advertising from California State University, Fullerton.
Steve Senft, Principal email@example.com
Steven L. Senft is Principal of CRU Real Estate Advisors – Hotels, and is based in Costa Mesa, CA. Mr. Senft has over 15 years experience in hotel ownership and operations, retail ownership, sourcing equity, financing, acquisition and disposition of hotel real estate transactions and advisory work valued at over $2 billion and a entrepreneur. Steven has worked with all major hotel franchises including; Starwood Hotels and Resorts, Hilton Hotels & Resorts, Marriott Hotel & Resorts, Hyatt Hotel & Resorts, Intercontinental Hotel Group, Choice Hotels, Wyndham Hotel & Resorts, Best Western as well as several boutique Hotel Companies. Steven manages the day-to-day operations of the Commercial Real Estate division of CRU. In addition, Steven is a Principal of CRU Property Management, CRU Investments and CRU Construction.
Prior to joining CRU, Steven was Senior Managing Director of Passport Advisory Group, Inc. where he was in charge of all hotel brokers and ran the day-to-day operations of the hotel brokerage company. Concurrently, Mr. Senft was founder of Suite 10 Hotel Group, where he played a key role of sourcing and managing asset purchase and sale transactions, raising equity, advisory services and overseeing the firms growth. Prior to this, Steven was Vice President of Capital Markets at Ethika Investments in Los Angeles, where he built and maintained global investor relationships, provided investors access to a diversified portfolio of hospitality and office commercial real estate assets in while sourcing domestic and international equity with pension funds, family offices and High-Net Worth individuals globally. Prior to joining Ethika Investments, Steven was a Senior Broker at HREC Investment Advisors in Los Angeles, representing sellers and buyers of hotel assets primarily in the Pacific states. At HREC, Steven held integral roles at every stage of the disposition marketing process, including property valuations, marketing, strategy, investor outreach, buyer selection, due diligence, and closings. And prior to HREC, Steven was President of 1st Link Financial where he performed real estate financial analysis to create investor wealth in both commercial and residential realty. As an entrepreneur, he co-founded, developed and successfully sold the Island Shades, Inc. retail operation with over 20 stores nationwide. Steven began his career with Hyatt Hotels and Hilton Hotels where he has over five years combined hotel sales operation experience.
Steven proudly earned his Bachelor of Science in Hospitality Management from the Collins College of Hospitality Management and holds a Master of Business Administration both from California State Polytechnic University, Pomona. He also earned his Certification in Real Estate, Development and Hotel Investment from the Cornell University School of Hotel Administration. He is a member of various professional and community organizations, including being the founding President of the Collins Hospitality Society, the alumni chapter of The Collins College of Hospitality Management at Cal Poly Pomona and as an honorary Board of Advisor member of The Collins College of Hospitality Management at Cal Poly Pomona. Steven is a licensed Real Estate Salesperson in the state of California.
Jason Templer, Director of Operations firstname.lastname@example.org
Jason Templer brings more than 10 years of hospitality experience to the CRU Management Team. Beginning his career in food and beverage, Jason held numerous titles working in bars and restaurants in upstate New York. Prior to relocating to Southern California in 2004, Jason completed his Bachelor of Science in Hotel, Restaurant, and Tourism Management graduating from the State University of New York at Plattsburgh where he was also a 4 year letterman on the Plattsburgh State Men’s Lacrosse Team. Following this accomplishment Jason immediately moved on to hotel management, diversifying his experience and entering San Diego’s hotel industry. Excelling in his new field, he took the reins, using his competitive spirit and leadership skills to quickly advance to the position of General Manager. Overseeing branded properties from Intercontinental Hotels Group and Best Western International, Jason underwent extensive training which included the successful completion of General Manager Training for both full service and limited service hotels. Over the course of his career Jason has paid close attention to his continued development and is also a very strong advocate of employee training and growth.
Specializing in the improvement of underperforming hotel properties Jason’s most recent accomplishments include adding more than $300,000.00 in top line revenue to the Holiday Inn Express, Mission Bay within 1 year. By implementing market appropriate revenue strategies and strict expense guidelines Jason has seen positive growth in revenue at all of his hotels without sacrificing flow to the bottom line. In addition to revenue maximization Jason’s duties have also included sales force management, human resources, marketing, and accounting. He has also excelled in business plan development and has been able to incorporate his knowledge of social media using websites such as Facebook and twitter to improve online visibility and help generate additional revenue.
Starting with CRU in 2013 Jason will oversee CRU’s expanding portfolio of hotels nationwide. He will work hand in hand with CRU’s executive team using his background in revenue management, guest services, and strategic planning to drive revenues and enhance all aspects of hotel operations.
During his free time, Jason enjoys a variety of activities varying from attending sports events and traveling to training in Shotokan Karate where he recently advanced to the level of 3rd Kyu or Brown Belt through the International Japanese Karate Association.
Mohsen (Mike) Rashidi, Sr. Director, Construction email@example.com
CA Contractor's License #586836 (B1 License)
Since 1985, Mike Rashidi has worked in the Construction & Development industry having participated in the planning, budgeting, scheduling and execution of various construction projects with responsibilities inclusive of the hiring of project architects, contractors/sub-contractor and site managers.
Through the years, he has done feasibility studies, remodeling and ground up development of residential and retail projects throughout California, Texas and six other states, and has extensive experience in Project Management, Maintenance Engineering and all aspects of Facilities Maintenance, which includes oversight of 79 properties in Southern California.
In addition to having an instrumental role in the implementation of a mechanical maintenance program for rooms and commercial space at three different Hilton Hotels, Mike also conducted Hilton standards training programs and completed other notable projects for La Quinta, Holiday Inn, and Radisson Hotels.
A licensed Contractor and member of the American Home Builders Association and Habitat for Humanity, Mikes invaluable experience, knowledge and hands-on expertise is further enhanced by his studies in Construction Estimating and Planning at Pierce College in Los Angeles, Construction Management and California State University, Long Beach, Commercial Codes and Laws at La Verne University and Team Building and Supervision at Carrier Trak. He is also a certified WVOC Photo Voltaic installer and is also a member of the Pasadena College North American Board of Certified Energy Practitioners (NABCEP) organization.
Keshav Agrawal, Operations Supervisor firstname.lastname@example.org
Keshav Agrawal serves as Operations Supervisor of CRU Property Management. Keshav brings relevant industry experience in real estate, operations, property management and entrepreneurship. During this role, he developed his rehabilitation, renovation experience and leasing skills as he oversaw the survey and acquisition of condominiums, multi-family units, and single-family residences In the Orange County region. Keshav also brings government consulting experience having served as a Strategic Intelligence Analyst at SM&A, researching and presenting government procurement opportunities and evaluating client growth potential.
At CRU, Keshav focuses on managing vendor relations and he also oversees a variety of operations in accounting, marketing, insurance, and technology.
Keshav earned his Bachelor of Administration in Business Administration with a specialization in accounting from University of California Irvine.
Natasha Trigeros, Corporate Marketing Manager email@example.com
Natasha Trigeros is the Corporate Marketing Manager for CRU Real Estate Group. Natasha works closely with the management team assisting with all aspects of marketing and design, including menu and flyer design, business cards, website development and social media.
Natasha began her career working for a women’s boutique as a sales associate and moved her way up to store manager in just a few short years. Amongst her various roles as store manager, Natasha was responsible for handling all of the company’s marketing. Through social media, email blasts and promotions, Natasha created and implemented marketing strategies that increased sales and foot traffic for the boutique.
Natasha received her Bachelor's Degree in Communications from California State University Fullerton with a concentration in Visual Communications.
Elaine Vigil, Corporate Sales & Event Coordinator firstname.lastname@example.org
CRU Real Estate Group is pleased to welcome the newest member to our Corporate Operations team, Elaine Vigil as the Corporate Sales & Event Coordinator. Elaine comes from a multi-disciplinary professional background, which makes her perfectly suited for this wide-reaching role. Elaine works closely on a daily basis with the director of each of our companies to ensure deadlines are met and operations run smoothly. She has been instrumental in the early formation of several entrepreneurial ventures, from construction to pet products. She has over 10 years’ experience in client/customer service, administration and sales. Elaine is especially passionate about charitable causes and works regularly with Fellowship Builders in San Juan Capistrano and You Are Special Community Outreach and Food Pantry in Orange. Elaine is currently working to obtain her California Real Estate Agent’s License.
Liley Lara, Revenue Manager email@example.com
Liley Lara is the Revenue Manager for CRU Property Management.
Liley comes to CRU with extensive experience in the banking industry. This includes over 6 years of exposure to the financial industry and over 9 years' experience in customer service, client acquisition and retention, and sales.
Liley was born and raised in Southern California. She completed her Bachelor of Science Degree, receiving a double major in Finance and International Business from California State University Long Beach.
Maria Sanchez, Marketing Coordinator firstname.lastname@example.org
Maria Sanchez serves as the Marketing Coordinator at CRU Real Estate Group. Maria is currently in charge of creating digital and print media, in addition to promoting material through the digital marketing field. Maria also works closely with the Corporate Marketing Manager by maintaining web site content updated. This enables her to gather essential information to ensure the development of upcoming projects stay on track.
She follows her “passion for incorporating her creative touch in the world”. Prior to joining CRU Global Innovations in 2014, her involvements for a non-profit organization and work experience have given her the confidence to interact with a variety of people.
Maria is a graduate from California State University, Fullerton where she earned a BA in Communications, with concentration in Advertising and a minor in Sociology.
Based on information from California Regional Multiple Listing Service, Inc. as of December 19th, 2014 at 6:05pm PST. This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. Display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.